North Shore 1970-1980 by Hideaki Sato

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220 pages.
Text in both English and Japanese.
Bueno! Books 2016. ISBN 978-4-907354-23-7

Featuring 102 colour photographs taken on the North Shore of O'ahu, Hawaii and with an afterword by Gerry Lopez, Mr Pipeline himself!

Containing photos of local heroes like Lopez, Mark Foo and Larry Bertlemann, riding legendary spots like Pipeline and Off The Wall plus the beachside hangouts and rural homesteads that characterised the free-wheeling 70s surf dream. 

The quantity and quality of pictures nestled within North Shore 1970-1980 will transport you right back to the golden age of Hawaiian surfing and the birth of the modern shortboard era.

Bueno! Books are a 1% for the Planet member, and have pledged to give one percent of all their sales to grassroots environmental organisations.

Hideaki Sato, originally from Niigata, Japan, has been travelling as a freelance  photographer since the mid 1960s. A chance encounter with an Endless Summer poster immediately changed his direction. In stark contrast to the darkness of downtown NYC, where he had been documenting the city's homeless population, the "fantastic feeling of surfing" which Sato saw in Bruce Brown's epic surf movie blew him away. Enthralled by how images of surfing could at once convey both incredible serenity and adrenalin fuelled excitement. He spent the proceeding decade on O'ahu's North Shore, ensconced in the microcosm of the surfing world he found there. Since that revelatory moment around the turn of the '70s, Hideaki Sato has firmly focussed on photographic not just surfing but also the broader natural world.

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